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Are Some Banks Too Small to Survive?
With increasing regulatory capital requirements, declining interest margins, a greater need for investment in innovation and new competition, there are many in the industry who believe that smaller...
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Demographics No Longer Effective For Financial Direct Marketing
Bank and credit union marketers have traditionally relied on the use of demographic segmentation as a means of targeting customers for product and service communication. Recent studies, however,...
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Essential Online Channel Metrics For Financial Marketers
With evolving technologies and platforms, financial marketers need a clear and comprehensive set of metrics to determine the effectiveness of their online channel. Instead of drowning in data and not...
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Building A Winning Mobile Banking Strategy
Mobile banking has moved quickly beyond being simply online banking using a smartphone. It is at the hub of the customer relationship and is quickly becoming a point of differentiation and a potential...
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Migrating Banking Customers to Digital Channels
Today's banking customer can interact with their financial institution through more channels than ever, and the channels selected can have a significant impact on bank revenues as well as customer...
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Augmented Reality in Banking: Google Glass or Through the Looking Glass?
In his novel, ‘Through the Looking Glass’ Lewis Carroll tells the tale of his heroine, Alice, as she tumbles through a mirror into a fantasy world. Will banks fall through Google Glass into a different...
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Musings of a Finovate Virgin
They say you always remember your first time. After years of being built up by a great amount of hyperbole, including being dubbed The Disneyland of Fintech™ by my friend Brad Leimer, I finally decided...
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Banks and Credit Unions Must Improve Cross-Selling Efforts
Despite the fact that banks and credit unions have talked about the importance of cross-selling for decades, few institutions have a disciplined process to take advantage of cross-selling opportunities...
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Digital Marketing Capabilities Lacking At Many Banks
With continued rapid growth of both online and mobile banking, banks and credit unions need to come up with better ways of marketing through digital channels. The technology is readily available, and...
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Maximize Bank Marketing Results With CRM Retargeting
From the beginning of a relationship, banks and credit unions capture and store customer data within a CRM database. This data is often enhanced with transaction history, purchase behavior and contact...
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Customer Analytics Is Key To Growth In Banking
Understanding customers is the foundation to a sustainable competitive advantage in banking. Therefore, financial marketers can no longer wait to embrace the power of advanced analytics to gain...
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Banking Industry Taking Small Steps With Big Data
As was discussed in the first of my series on Big Data in Banking, the financial services industry has a vast reservoir of data on their customers, but is in the infancy stage of utilizing this data...
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Online Banking Key To Satisfaction and Growth at Credit Unions
According to recently released research, credit unions continue to score higher than banks in six key areas that have been found to drive customer satisfaction. Interestingly, however, while lower...
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Using Big Data To Predict Online & Mobile Banking Needs
Investing in online and mobile channels was not intended to simply provide additional channels for customers to access their accounts. The promise of reduced costs, increased cross-sales and enhanced...
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Steps to Improving Bank Cross-Sell Performance
With an increasing need for banks to increase revenues and decrease costs, optimizing every marketing contact has never been more important. In addition to leveraging multiple channels to generate a...
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Banks Accelerate Mobile Banking Innovation
The acceptance of mobile banking has grown more quickly than most financial institution futurists could have imagined. The impact of channel migration is changing the foundation of banking as we know...
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Digital Shopping Has Transformed The Bank Purchase Funnel
Historically, customers came into a branch to research financial products prior to purchase. Today, the majority of customers have done significant online research before entering the lobby,...
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All Bank Customer Experience Initiatives Are Not Created Equal
Despite an increased focus on customer experience initiatives by banks of all sizes, new research has found that not all of these efforts may be resulting in revenue growth. In fact, while some banks...
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Banking Leaders Discuss 2014 Strategic Planning Priorities
As we enter the planning season with a marginally better economy than last year, banks and credit unions are faced with margin compression, high operating expenses, new competitors and channel...
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Understanding the Mobile Banking Consumer
In order to unlock the vast potential of mobile banking, banks and credit unions must better understand mobile banking preferences of current users while alleviating the fears and lack of understanding...
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