Clik here to view.
Generating Loans With Behavior Triggers
While loan business overall is down, the ability to quickly respond to a customer's behavior when they are shopping for a loan can be the difference between expanding a current relationship or...
View ArticleClik here to view.
CMO Needs Stronger Alignment With CIO
Now more than ever, the Chief Marketing Officer needs to be a multi-tasker, with enhanced technological and customer analysis skills added to their traditional marketing, branding and advertising...
View ArticleClik here to view.
Direct Mail Still Preferred Over Email, Social and Mobile Marketing
Despite a greatly increasing penetration of smartphones and tablet devices and a marketing industry focus on digital, social and mobile channels, a just released study of channel preferences by Epsilon...
View ArticleClik here to view.
The Power of a Simple Thank You
In the book, The Thank You Economy, Gary Vaynerchuk offers compelling evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be...
View ArticleClik here to view.
22 Industry Leaders Provide New Year's Resolutions for Bank Marketers
This is the third installment of my financial institution marketer resolution series which I started two years ago with 'Ten Bank Marketer Resolutions for 2011' and followed up with 'Ten Resolutions...
View ArticleClik here to view.
Top 10 Bank Marketing Strategy Posts of 2012
I have been publishing Bank Marketing Strategy for only three years, but it has been an exciting (and sometimes challenging) adventure. It has provided me a forum for discussing many of the changes and...
View ArticleClik here to view.
Banking Leaders Predict Major 2013 Trends
Trying to predict what is going to happen in the banking industry is like trying to predict tomorrow's weather. While you may get the forecast right, it could be more a case of luck than skill. And...
View ArticleClik here to view.
Finding Serendipity in Big Data
Unexpected pleasantries always have a deeper impact. Like moments that surprise you as if a higher power had designed them just for you. The luck of making exciting discoveries by accident, love at...
View ArticleClik here to view.
5 Bank Marketing Strategy 'Quick Wins'
With the start of a new year, financial institution marketers are under increased scrutiny to generate measurable returns on marketing investments. While it is important to focus on the 'big picture',...
View ArticleClik here to view.
From Passbook to Mobile: The Evolution Of The Bank Account
"Some might argue that nothing replaces a face-to-face relationship. That assumes that a digital, mobile experience is inferior to face-to-face. And while that may have been true in the past, that's...
View ArticleClik here to view.
Optimistic Forecast for FinTech Providers
A new report, being released today by the William Mills Agency,reveals that spending by financial institutions is recovering as the economy and industry rebounds. The tenth annual ‘Bankers as Buyers’...
View ArticleClik here to view.
Big Data Is A Retail Bank Marketing Mirage
Over the past week, I have reached out to many of my banking industry colleagues in the U.S. and abroad asking for examples of where 'big data' is being used effectively in retail banking. The response...
View ArticleClik here to view.
9 Ways Marketing Can Help Acquire New Mobile Banking Customers
At a time when battle lines are being drawn in both the mobile banking and payments space, it is more important than ever to encourage customers to use the mobile channel. According to research...
View ArticleClik here to view.
Banks Not Meeting Mobile Banking Customer Expectations
As customers are becoming more comfortable with their mobile devices and the power of downloaded mobile banking applications, there is a greater expectation that mobile interactions with their bank...
View ArticleClik here to view.
Will The Power of Mobile Make Bank Branches Disappear?
The high rate of mobile banking penetration at Chase Bank, Bank of America and recently introduced direct banks such as Simple, GoBank, Bluebird and Moven could provide a significant business advantage...
View ArticleClik here to view.
Moven From Mobile Banking to Mobile Money
February is definitely a pivotal month for the start-up previously known as Movenbank, having changed it's name to Moven, winning the best of show honors at Finovate Europe and gearing up for a...
View ArticleClik here to view.
Competition for Wealth Management Customers Increasing
At a time when retail banks are finding it difficult to achieve pre-recession levels of growth and profitability, the competition for wealth management business has never been more intense. But while...
View ArticleClik here to view.
Improving Bank Onboarding, Cross-Selling and Retention With Personalized Video
At a time when self-service banking models are replacing one-to-one interaction, personalized videos can provide a highly engaging and relevant communication option that can improve engagement,...
View ArticleClik here to view.
CommBank Introduces Kaching For Facebook and 'Signals' Insight Platform
Commonwealth Bank of Australia continues to be one of the bank innovation leaders, announcing two social-based platforms this week. 'Kaching for Facebook' is an extension of the already popular Kaching...
View ArticleClik here to view.
How Good Is Your Bank's Website Performance?
When determining how well your bank or credit union's website is performing, a number of factors need to be considered beyond visits alone. How long does a visiter spend on your site? Do they visit...
View Article