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Customer Experience Innovation in Financial Services
Expectations from today's consumer are outpacing the ability for banks and credit unions to keep up. The digital consumer is hyper-connected, highly informed and demands a highly personalized approach...
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It's Time For Personalization in Financial Services
In a post-crisis financial environment, customers are demanding solutions to satisfy their unique needs for money management. Additionally, they are showing preference for simpler products where...
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Target Data Breach Can Be Opportunity for Banks
Banks and credit unions are taking differing approaches to dealing with the recent security breach involving credit cards and debit cards used at Target stores over the holidays. Some banks are...
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Bank Innovation Through Collaboration
INNOVATION Established by two former bankers, the Bank Innovators Council was developed to help financial institutions that may lack internal resources come together to brainstorm and test new ideas...
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7 Reasons Mobile Money From T-Mobile Should Worry Bankers
MOBILE STRATEGIESThe cellular company that promised to shake up the wireless industry, has now disrupted the banking industry by introducing a free way for customers (and non-customers) to keep money...
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How Will Banks Respond if Apple Becomes Mobile Payments Player
MOBILE STRATEGIESAccording to a report in the Wall Street Journal, Apple is gearing up to roll out a new payments system for physical goods and services beyond the walls of it's Apple stores.If true,...
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Simplicity In Banking Is Anything But Simple
CUSTOMER EXPERIENCEIt's time to build your simplicity capability.Financial institutions are starting to realize that simplicity does not only improve the customer experience, resulting in trust and...
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Banks Can't Close Branches Fast Enough
BRANCH STRATEGIESU.S. banks are closing branches in record numbers as customers are increasing their use of mobile and online banking. Yet, in conversations with seven of the nation's top ten banks,...
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Tomorrow's Checking: Built For The Mobile-First Consumer
PRODUCT STRATEGIESThe checking account is the foundation of a customer relationship and has withstood the test of time even as electronic payments and debit cards have replaced checks, online banking...
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LoopPay and Square Cash Innovations Make Payments Fun
PAYMENTS STRATEGYAt a time when payment innovation seems like an everyday occurrence, it is exciting when new ideas come along that embrace both mobility and simplicity. In separate personal user...
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5 Lessons Bankers Can Learn From WhatsApp
MOBILE STRATEGIESOn the surface, the purchase of WhatsApp by Facebook for $19 billion seems to have little to do with retail banking. Digging deeper, however, the transaction illustrates the most...
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Wearable Banking Still Not Ready for Prime Time
MOBILE STRATEGIESIn the past year, wearable technology has emerged as the next big consumer electronics market category, particularly in the areas of health and wellness. To capitalize on this growth...
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43 Retail Banking Myths
CROWDSOURCING SERIESWith the financial services industry changing so quickly, it should come as no surprise that many assumptions banks and credit unions believed to be true for years could actually be...
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9 Secrets to Building Customer Engagement in Banking
Virtually every bank and credit union has the acquisition of new customers as a top priority for 2014. But generating a new account is only the beginning. To generate near-term profitability and...
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Millennials Find Banks Irrelevant
A three-year study from Scratch, an in-house unit of Viacom, found that a third of millennials believed they won't need a bank in the future. These millennials, defined as those between ages 18 to 33,...
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Bank Switching Increases As Consumers Look For Better Mobile Capabilities
After a period of relative stability, the primary bank switching rate increased by more than 40 percent in late 2013, with 60 percent of smartphone/tablet users reporting mobile banking capabilities as...
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Retail Bankers Unprepared For The Future
At a time when powerful forces are disrupting the retail banking industry, financial services executives agree that a transformation of the banking landscape is inevitable. Unfortunately, while they...
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Omnichannel Banking: More Than a Buzzword
As customers continue to change their channel usage patterns, banks and credit unions must focus on delivering a consistent and seamless experience across various touch points. More than just a...
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How to Become Your Customers' Everyday Bank
Banks have a unique opportunity to capitalize on the vast amounts of customer insight they hold to go beyond simply facilitating payments. They can reinvent themselves as an Everyday Bank, helping...
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10 Ways iBeacon Can Improve Banking Sales & Service
At a time when banks and credit unions are trying to improve the economics of branch banking, iBeacon could deliver a personalized digital sales experience as soon as the customer enters a branch...
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Bank Marketing Strategy Joins The Financial Brand
Beginning today, Bank Marketing Strategy will be known as Retail Banking Strategies and will become part of The Financial Brand.Go to the new site. When I launched Bank Marketing Strategy over four...
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For The Best In Bank Marketing Strategies, Go To The Financial Brand
Effective immediately, all articles from Jim Marous appear in the Retail Banking Strategies section of The Financial Brand. Many of the most popular articles written for Bank Marketing Strategy in the...
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Amazon's Mayday Button Could Revolutionize Banking
It's time for banks and credit unions to consider the potential of providing mobile banking customers single-click live customer support similar to Amazon's Mayday button that is embedded on the latest...
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Top 8 Financial Marketing Resolutions For a Successful 2014
For the past three years, I have published an article on resolutions bank and credit union marketers should make for the upcoming year. While these posts have always been extremely popular and well...
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It's Time to Reinvent Mobile Banking
MOBILE STRATEGIESIt's time to shut down the mobile banking operations at most banks. I say this after watching the development of mobile banking sites worldwide and realizing that most traditional...
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