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State of Bank and Credit Union Marketing 2012
Today's bank and credit union marketers are facing a period of big data, increasing devices and more communication channels than ever before. In addition, consumers are challenging the pricing and...
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Banks and Credit Union Marketers Taking Different Paths in 2012
According to a Rand Corporation research study, consumers usually select a financial institution based on convenience of branches, convenience of ATMs and bank fees. While bank users were more likely...
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Banks and Credit Unions Focusing on Onboarding to Build Revenues
There has never been so much pressure on financial institutions to maximize the revenue and relationship potential of each customer. With government regulations reducing fee income, historically narrow...
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Banks Need to be Proactive to Stop Switching Trend
According to the 2012 U.S. Bank Customer Switching and Acquisition Study just released today by J.D. Power and Associates, continued frustration with fees and service has resulted in increased levels...
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Big Data Provides Big Opportunity for Bank Loyalty
In a new regulatory environment, banks are faced with changing the foundation of rewards programs that were previously funded by interchange income from credit and debit cards. With debit interchange...
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Banks Need to Collect More Insights to Communicate Effectively
By Bob Williams, Director of Marketing Technologies at Harland Clarke and author of the blog, The Merchant Stand.A friend and colleague Jim Marous shared an article from American Banker on Googe+...
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Bank of America Should Become a Credit Union
I have decided that the best course of action for Bank of America may be to become a credit union. Despite the regulatory hurdles and government scrutiny that the bank would need to deal with, it may...
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The Impact of the iPhone 5 on Bank Marketing
So, the anticipation is over and the newest version of the iPhone has been introduced. When all was said and done, there were few surprises left as to what the iPhone 5 would offer, and for those of us...
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The Changing Definition of Convenience in Banking
Historically, one of the reasons people have chosen big banks has been their large network of branches and ATMs. Especially for people like myself, who travel across the country frequently, finding a...
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Banks Transforming Branch Networks to Improve Efficiencies
A lot has been written lately around the desire for banks to transform their branch networks given the consumer acceptance of alternative channels and the need to reduce distribution costs. In the past...
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Bank Brand Loyalty Tested With Every Move
When it comes to lifestage marketing events, new movers have always represented a significant opportunity and risk. This is because consumers who move tend to significantly increase spending in a...
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The Art of Bank Innovation According to Guy Kawasaki
One of this year's keynote speakers at BAI's Retail Delivery Conference was Apple evangelist and innovation guru, Guy Kawasaki who is also the founder and CEO of Garage Technology Ventures. During his...
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Monetizing Mobile Banking
As consumers are becoming more comfortable with mobile banking and mobile payments, financial institutions and technology providers are beginning to develop and deploy more innovative solutions with a...
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As Online Banking Acceptance Grows Is Mobile Banking Reaching the Tipping...
A new survey by the American Bankers Association (ABA) found that for the fourth year in a row, consumers named the Internet as their favorite way of conducting banking business, with 39 percent of...
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Are Bankers Ready For The Bank 3.0 Reality?
In an exclusive interview about his newest book, Bank 3.0, Brett King discusses how change occurring in the banking industry is inevitable, speeding up and disruptive. From the mobile wallet wars to...
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Banks Include Retargeting As Part Of Digital Marketing Strategy
While not a new tactic in the online world, retargeting is gaining momentum from more than just e-commerce players. Due to the ability to target interested consumers as they proceed through the...
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Best Banking Blogs Recognized
Bank Marketing Strategy was just recognized as one of the Best Banking Blogs by The Financial Brand, the foremost online publication for bank and credit union marketers. In addition to receiving the...
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Will PFM Engagement 'Tricks' Be A Customer Experience Treat?
It's Halloween. You've stocked up on the best candy and your house is decked out in ghoulish decorations as you prepare to handle the rush of excited children. Unfortunately, despite all of the...
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5 Banking Megatrends Impacting Consumers
This post originally appeared onBankrate.com on November 1, 2012How Americans bank is undergoing a lot of changes right now. Free checking as we know it is becoming an endangered species, people are...
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The Mass Affluent: An Elusive Bank Target
While targeted by every bank, mass affluent households are difficult for bank marketers to reach. They have a distinct lifestyle from the rest of the nation in terms of media consumption, technology...
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