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It's Time to Reinvent Mobile Banking
MOBILE STRATEGIESIt's time to shut down the mobile banking operations at most banks. I say this after watching the development of mobile banking sites worldwide and realizing that most traditional...
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Top 8 Financial Marketing Resolutions For a Successful 2014
For the past three years, I have published an article on resolutions bank and credit union marketers should make for the upcoming year. While these posts have always been extremely popular and well...
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Amazon's Mayday Button Could Revolutionize Banking
It's time for banks and credit unions to consider the potential of providing mobile banking customers single-click live customer support similar to Amazon's Mayday button that is embedded on the latest...
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For The Best In Bank Marketing Strategies, Go To The Financial Brand
Effective immediately, all articles from Jim Marous appear in the Retail Banking Strategies section of The Financial Brand. Many of the most popular articles written for Bank Marketing Strategy in the...
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Bank Marketing Strategy Joins The Financial Brand
Beginning today, Bank Marketing Strategy will be known as Retail Banking Strategies and will become part of The Financial Brand.Go to the new site. When I launched Bank Marketing Strategy over four...
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10 Ways iBeacon Can Improve Banking Sales & Service
At a time when banks and credit unions are trying to improve the economics of branch banking, iBeacon could deliver a personalized digital sales experience as soon as the customer enters a branch...
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How to Become Your Customers' Everyday Bank
Banks have a unique opportunity to capitalize on the vast amounts of customer insight they hold to go beyond simply facilitating payments. They can reinvent themselves as an Everyday Bank, helping...
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Omnichannel Banking: More Than a Buzzword
As customers continue to change their channel usage patterns, banks and credit unions must focus on delivering a consistent and seamless experience across various touch points. More than just a...
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Retail Bankers Unprepared For The Future
At a time when powerful forces are disrupting the retail banking industry, financial services executives agree that a transformation of the banking landscape is inevitable. Unfortunately, while they...
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Bank Switching Increases As Consumers Look For Better Mobile Capabilities
After a period of relative stability, the primary bank switching rate increased by more than 40 percent in late 2013, with 60 percent of smartphone/tablet users reporting mobile banking capabilities as...
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Top 10 Retail Banking Strategy Posts of 2013
It has been an another amazing year for Bank Marketing Strategy in 2013. The blog was named a top financial industry blog for the second straight year by The Financial Brand and bank and credit union...
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Millennials Find Banks Irrelevant
A three-year study from Scratch, an in-house unit of Viacom, found that a third of millennials believed they won't need a bank in the future. These millennials, defined as those between ages 18 to 33,...
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9 Secrets to Building Customer Engagement in Banking
Virtually every bank and credit union has the acquisition of new customers as a top priority for 2014. But generating a new account is only the beginning. To generate near-term profitability and...
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43 Retail Banking Myths
CROWDSOURCING SERIESWith the financial services industry changing so quickly, it should come as no surprise that many assumptions banks and credit unions believed to be true for years could actually be...
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Wearable Banking Still Not Ready for Prime Time
MOBILE STRATEGIESIn the past year, wearable technology has emerged as the next big consumer electronics market category, particularly in the areas of health and wellness. To capitalize on this growth...
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5 Lessons Bankers Can Learn From WhatsApp
MOBILE STRATEGIESOn the surface, the purchase of WhatsApp by Facebook for $19 billion seems to have little to do with retail banking. Digging deeper, however, the transaction illustrates the most...
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LoopPay and Square Cash Innovations Make Payments Fun
PAYMENTS STRATEGYAt a time when payment innovation seems like an everyday occurrence, it is exciting when new ideas come along that embrace both mobility and simplicity. In separate personal user...
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Tomorrow's Checking: Built For The Mobile-First Consumer
PRODUCT STRATEGIESThe checking account is the foundation of a customer relationship and has withstood the test of time even as electronic payments and debit cards have replaced checks, online banking...
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Banks Can't Close Branches Fast Enough
BRANCH STRATEGIESU.S. banks are closing branches in record numbers as customers are increasing their use of mobile and online banking. Yet, in conversations with seven of the nation's top ten banks,...
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9 Strategies for Building a Great Mobile Banking App
There is no doubt that strategies around mobile banking are in the top five priorities for any financial institution. Even with this focus, many bankers have a difficult time making the paradigm shift...
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